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A passion and pride - in material, process and design - exacting and meticulous in preparation, design and execution.
Creating for the love of craft not to satisfy mores, trends or styles, our Makers leave a part of themselves in every piece, creating a human connection with the observer that is organic and authentic, not forced and formulaic.
A meticulous attention to detail, an unparalleled dedication to quality and craftsmanship from initiation to completion - where process is a path of exploration, experimentation and discovery, the choice of material and design as significant as the final touches of a finished piece.
Hwyl is the joy of creating - the vibrant energy and creativity that Makers bring to their making. Custodians and innovators in craft, they create work infused with a sense of life and movement, witness to the extraordinary skill of a master craftsman.
United in a passion for the materials with which they work - our Makers share a mastery of their materials founded on a deep, intuitive understanding and awareness of their unique character and personality.
Working in partnership with their materials the relationship is dynamic, subtle, fluid, allowing the material its own voice in any piece they make.
A human pride at the heart of the making - where objects and collections are considered, meaningful and expertly crafted, every detail meticulously imagined and created - an emotional connection between Maker and observer lost in the world of mass production.
An unparalleled pride to exceed expectations and perceptions Hwyl is to expect the unexpected, an opportunity to to expand horizons and open your mind to explore the possibilities of craft.
